In the next few weeks, I’m going to teach you how to create a brand identity the DIY way. I’ve created my own brand design and I’ve learned so much in the process. I want you to be able to do the same. Besides I am studying to be a graphic designer. Although I’m still learning I already know quite a lot about Brand identity and Brand design. When you’re finished with these blog posts you will have a steady base to build your brand upon. Your blog will not only look beautiful and visually appealing. It will also be a blog you absolutely love and are happy with. So if you’re ready, let’s dive into the first posts and start at the beginning!
Read more to find out how to start creating your own brand identity.
First of all, I want to say, it will make things a whole lot easier if you know your way around photoshop or illustrator. You don’t have to be a pro, but knowing the basics will give you a head start. It is definitely possible to create your brand design with free online programs such as Canva or Picmonkey. Though in the following posts I’m using Adobe Photoshop as a guide because I simply know this best.
Alright, let’s get started.
Step 1. Figure out who you want to be and how you want to portray yourself and your blog.
Finding out what you want is the most difficult part of the entire process. If you’re anything like me you are going to change your mind often before you found your true voice. Don’t worry, no one gets it perfect the first time around. So if you are struggling, keep in mind we all struggled at some point and you will get there. I promise! Also, your brand is a process that never ends. Your entire blogging journey you will work on your brand. But you need to know the basics to keep it going.
Let’s start by downloading this free worksheet to get a bit of a feeling of what you want. You can download by subscribing below and it will go straight to your inbox. The worksheet explains itself it’s very easy. You need a pen and a highlighter, or you can fill in the worksheet on your desktop.
The freebie is an easy way to figure out what you want. But if you don’t want or are not able to download you can do it without it too.
You need to define what it is you do, what is your niche, your ideal reader. Write it down It’s important to know this. Because this will help you define your brand. Next, you need to write down your core values. Or you need to figure it out. On my freebie, I offer a list of descriptive words but you can also write down your own. Think of words as Funny, Witty, Dazzling, Organic etc. Lastly, we’re a going to make a selection of these words. This will be the main focus of your brand.
If you don’t know what your niche is this is a great post to read. It helped me with figuring it out a lot.
How to choose your blog’s niche and focus
If you don’t want to narrow your blog down to a specific topic I wrote a post on how to rock your blog without a niche.
How to rock your blog without a niche
Step 2. Visualizing
Now you’ve done the worksheet you will have a bit more of an idea of what you want. But we’re not done yet. We are now going to visualize the things we highlighted. Let’s make a Pinterest mood board. Actually not one but two. We are making a board about your ideal reader and a board with your desired style. You can make them secret if you don’t want anyone to see.
Let’s fill these boards. Scroll trough Pinterest and add everything you like. This is mostly for inspirational purposes and to create a clear vision for your brand. You will need this later. I’ve made a Pinterest board for you to look through. I made it for you so you have a little starting point. You can pin whatever you like to your own boards. I added a lot of different styles to them so there’s something for everyone. I added some color schemes, some brand boards of other blogs, inspirational pictures, people who you might see as your ideal reader. You name it. Just scroll through or search for yourself.
Step 3. Sleep on it
The last step we’re going to tackle in this post. We’re going to sleep on it. Creating a brand takes time, you’ve done these steps but maybe you don’t like some things you added to your boards after a few days. Change it up. Your brand is always a work in progress. It is never completely finished. Though you will figure out your key focus your brand identity and you will work around that. But since you’ll be working with this for probably a long time (cause if you love it there’s no need to change it) so don’t hurry things to be done with it. Take care in what you select. Think about it, think about it again and then decide.
It’s also a good idea to let some people look at your Pinterest boards. Do they like your brand? Does it give them the feeling you were aiming for? But remember it is your brand. You need to love it most importantly. People have different opinions and not everyone is going to love what you love. But that’s ok because they won’t be your ideal reader anyway. At least if you’ve done this right.
And that’s it for the first part!
I hope you already made a little start with your brand identity process and if not definitely pin this post for later. Also, would you like to join my email list? I send out regular newsletters with extra branding and blogging tips and you might even get some free stuff in your inbox too! You can sign up through the form below. I hope to see you in the next post of this jam packed brand identity series!